If you’ve never experienced Batumi in December, imagine this: the Black Sea air is crisp, the city center glows with festive installations, and Europe Square becomes the place where everyone ends up sooner or later. Families, couples, expats, visitors from all over the region. You don’t just “see” Christmas here, you feel it—because the celebrations are designed to be shared.
Europe Square: the heart of the season
Batumi’s main holiday atmosphere concentrates around Europe Square, where the city hosts the official program and the signature holiday setup. In 2025–2026, the celebrations are scheduled to run from December 20 until January 7, turning the center into a continuous festive experience rather than a one-night event.
The big moment: the main tree lighting
One of the most iconic Christmas traditions in Batumi is the lighting of the main tree in Europe Square. This year, the public program points to December 20 at 8:00 PM as the official lighting moment. Before that, the square warms up with activities for kids and families, and the evening builds into a concert atmosphere
The “New Year’s Village”: markets, food, crafts, and cozy energy
During the holiday period, Europe Square hosts a festive area often described as a “New Year’s Village”—a decorated space with lights and installations, plus:
craft and handmade fair vibes
food and gastronomic spaces
kids’ entertainment zones
live performances and concerts
It’s the kind of place where you go for “a quick walk” and suddenly it’s been two hours—because you stop for snacks, you watch a performance, you browse small local products, you take photos, you catch that contagious holiday mood.
Live shows and a city that celebrates in public
Batumi doesn’t keep Christmas behind closed doors. The point is the public celebration: concerts, performances, and a program that continues across multiple dates through early January. Local media coverage also highlights a large gala concert to welcome the New Year and a Christmas concert on January 7 to close the season.
Why this matters (even if you’re thinking about investments)
Because moments like this reveal something important about Batumi: it’s not just buildings and price-per-square-meter. It’s a city that’s actively shaping its identity, attracting visitors, building experiences, and creating reasons for people to spend time—and money—here.
When you see Europe Square full, the lights on, the market alive, and the calendar packed, you understand why Batumi keeps getting stronger as a lifestyle destination and as a long-term real estate story.
Want to learn more about investing in Batumi?
If you’re curious about how this city is growing, which areas are worth watching, and how to approach property investments the smart way, download our free guide.
